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Make the parties festive –
add tinsel to the display, wear a Santa hat or earrings, use
Xmas colours for table cloths, decorate paperwork with Xmas
icons, etc
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Add a wrapped gift or two
and a Xmas card to your display as reminders of Christmas
gifts to be bought.
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Have Santa lists available
for all guests – let them list everybody they need to get
presents for and see which of your products would suit.
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Have Christmas rush parties
– promise to keep the party to an hour for busy people. This
could even be done within lunch hour at some offices.
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Offer Christmas hampers of
your products. Have some sample ones to show, but let
clients select specific items to make personalised gift
baskets.
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Encourage the purchase of
gift certificates as gifts – this makes life easier for your
busy clients and introduces you to new clients in January!
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Emphasise that you can
reduce their time effort by providing them with gifts for
many of their friends and family.
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Include male appropriate
products in your flyers and talks more than normal as many
clients will appreciate ideas for men who are “impossible to
buy for.”
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Consider selling your
products at community functions such as markets and church
bazaars, if appropriate.
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Explain refund policies –
if gifts can be exchanged through you later, make sure your
clients know this.
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Have smaller items visible
as potential gifts for teachers, coaches, babysitters,
hairdressers, and so on.
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Add little Christmas
bonuses when you deliver orders – a Christmas lolly or
decoration perhaps. This makes everyone feel good and
increases the chance of repeat business and referrals.
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Have an open house in
November so many clients can access your products ready for
Christmas gifts. Include Christmassy door prizes and a
mystery hostess prize, too.
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