Valentines Day and your
by Tash Hughes of Word
Unless you sell
flowers or chocolates, you might not consider Valentines Day
to be highly relevant to your business. Or it might not suit
your business image.
Valentines touches to your business can be fun and may just
be a new way to attract some new customers to your doors.
With a bit of creativity and style, you can add Valentines
magic to your business without becoming tacky or showy.
Party Plan. Why not offer a
raffle for the month of February, with the winner getting a
hamper of pampering goodies. Give one entry to every $20
spent at a party to encourage sales and generate some fun.
Artists. Produce some small
artworks with a romantic theme that can be lasting
Valentines gifts. Present them on a stall, in a gallery or
on your website with some pink background and a few hearts,
and see some increased exposure for your work.
Y Groups and clubs. Send your
paid or active members a Valentines card. It needn’t include
messages of love, but it may just be the only card your
client gets so it will be appreciated.
Web masters. Add some
subtle graphics on your site – just a quick image and the
words Happy Valentines Day is enough to convey your wishes
without going too far or reducing your professional image.
Y Ezine publishers. Send a
Valentines message in your February newsletter, just for fun
and to keep your newsletter entertaining rather than purely
functional. Add in a special deal such as “order by Feb 14
and we’ll include free postage” or “5% discount on all pink
items during February.”
Graphics whizzes. Make some cards or certificates that your
clients can print out and use as Valentine gifts for whoever
they like. Makes their life a little easier and adds a bit
of fun to your business relationship.
Shops. Add a little bit of
Valentine impact to your shop. It could be a bunch of red
roses instead of the normal mixed bunch, a red tablecloth
instead of the normal one or a bowl of complimentary heart
chocolates on the counter.
Services. Offer reduced
fees for couples booking in at the same time in February.
This could apply to a masseur, accountant, hairdresser,
dentist, mechanic, coach, gyms, fitness trainers, life
insurance sales people and many more.
Trades. Why not present
each client with a rose on February 14? Or maybe do a deal
with a local florist so you can leave a voucher with each
client on the day. An unexpected touch like that will get
you plenty of word of mouth, and the florist may put your
cards on their counter in return.
Outdoor equipment sales. Do
promotions that show romantic picnics and walks, rather than
costly restaurants – it’s personal and healthy! Set up a
window or web display, and feature your picnic baskets and
rugs - maybe have them on special for February, too.
Clothing sales. Sexy and
pink/red clothes may sell well for big dates, but other
clothes can make great Valentines gifts. Encourage this by
offering free gift wrapping and cards with purchases – make
sure the wrapping paper is themed though!
Tash Hughes is a Mum of two in Melbourne. She is also a writer and owner
of Word Constructions. Tash is available to write articles and profiles for any
business, as well as doing other business documentation projects. You can see
her site and services at
funky gift is
sending inappropriate romantic messages!