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Marketing Explained
by Tash Hughes of Word
Constructions
Some people are
very good at marketing and find it easy to do, but that
doesn’t stop the rest of us being able to do our own
marketing as well. And you may be surprised to know
you have marketing experience yourself.
Think of your
favourite sport and team; have you ever tried telling
someone how and why it is so great? You thought of all
the best features of the sport and spoke of them
enthusiastically. Maybe you even convinced someone to
give it a go?
Guess what? Yes,
you were marketing that sport! And it wasn’t that hard,
was it?
Of course,
marketing yourself and your business is much harder. You
are personally involved so rejection seems worse and you
don’t want to be a show off by bragging.
Assuming you
believe in your business and what it has to offer,
you can make marketing a bit easier on yourself. Instead
of thinking “please give me your money for this”, try
“this product will help you”. If you believe that your
product or service will be of use to the person, then
offer it to them for their sake. Not only will this take
the pressure off yourself, it will build genuine good
will with the person you offer it to.
If marketing
seems like a big ogre right now, don’t ignore it and
hope it will go away. It won’t.
Instead, take
small steps into the world of marketing and build it
up. As you gain experience in both business and
marketing, you will find more opportunities for
marketing and may find it gets easier with time.
Each success you
have in marketing can be used as the impetus to do some
more marketing; resting on successful marketing attempts
won’t keep more business coming through the door and the
success will boost your esteem for the next market.
Tash Hughes is a Mum of two in Melbourne. She is also a
professional writer and owner
of Word Constructions. Tash is available to write articles and profiles for any
business, as well as doing other business documentation projects. You can see
her site and services at
www.wordconstructions.com.au
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