Christmas Sales Ideas for Party Planners
Christmas is coming
very, very quickly.
conscious of buying and giving Christmas presents, so it is
a busy, busy time of year for sales people. How can you
maximise your share of the Christmas market this year?
Following are some
tips to help you make more sales and book more
Make the parties festive –
add tinsel to the display, wear a Santa hat or earrings, use
Xmas colours for table cloths, decorate paperwork with Xmas
Have a Christmas theme to
Add a wrapped gift or two
and a Xmas card to your display as reminders of Christmas
gifts to be bought.
Offer a wrapping service
for products purchased as gifts so they are delivered ready
Have Santa lists available
for all guests – let them list everybody they need to get
presents for and see which of your products would suit.
Have Christmas rush parties
– promise to keep the party to an hour for busy people. This
could even be done within lunch hour at some offices.
Offer Christmas hampers of
your products. Have some sample ones to show, but let
clients select specific items to make personalised gift
Encourage the purchase of
gift certificates as gifts – this makes life easier for your
busy clients and introduces you to new clients in January!
Emphasise that you can
reduce their time effort by providing them with gifts for
many of their friends and family.
Include male appropriate
products in your flyers and talks more than normal as many
clients will appreciate ideas for men who are “impossible to
Consider selling your
products at community functions such as markets and church
bazaars, if appropriate.
Explain refund policies –
if gifts can be exchanged through you later, make sure your
clients know this.
Have smaller items visible
as potential gifts for teachers, coaches, babysitters,
hairdressers, and so on.
Add little Christmas
bonuses when you deliver orders – a Christmas lolly or
decoration perhaps. This makes everyone feel good and
increases the chance of repeat business and referrals.
Include a hand written
Christmas card to each order
Advertise some Christmas
Offer a Christmas wish list
service (like a gift registry) for clients’ family to use
Have an open house in
November so many clients can access your products ready for
Christmas gifts. Include Christmassy door prizes and a
mystery hostess prize, too.
Invite regular clients to a
Christmas party to thank them for their patronage all year.
Tash Hughes is a Mum of two in Melbourne. She is also a writer and owner
of Word Constructions. Tash is available to write articles and profiles for any
business, as well as doing other business documentation projects. You can see
her site and services at www.wordconstructions.com