Gifts from a Business
Christmas. First images of the season are
happy ones; the spirit of Christmas is to give joy to others
and show our loved ones we care.
One of the best ways to show anyone you
care or appreciate their efforts is to acknowledge them, and
Christmas is a perfect opportunity to do so.
When planning gifts and mementoes this
year, don’t forget that your business contacts need
acknowledging just as much as your personal ones. If it
wasn’t for your customers, suppliers and staff, where would
your business be?
By acknowledging your clients in this
way, you are thanking them for their custom as well as
making them feel special, more than just a source of income
for you. The thoughtfulness of a Christmas card or gift will
give your client pleasant feelings towards you that may well
reward you in the future.
So, now you’ve decided to acknowledge
your clients this Christmas, but how?
The simplest of acknowledgements is a
card. Having cards professionally prepared is a nice touch,
but is not necessary. However, ensure that you write
personally in each and every card that you send. A printed
card just like everyone else’s doesn’t make the recipient
feel special or valued; rather they are just one of the
crowd, and it may do more harm than good to send it. Even if
the card is printed with your name, add a personal message
to make it relevant and special.
Beyond a card, there is a multitude of
gifts available for clients. Before selecting gifts,
however, set yourself a budget and determine if you want to
give more to any particular clients. For instance, a client
who has sent you five referrals warrants more acknowledgment
than a client who only used your business once months ago.
Before listing some gift ideas, there are
factors other than price to consider when choosing a gift
for a client.
Before giving bottles of wine or spirits
to all clients, consider that not everyone drinks alcohol –
for instance, pregnant women, Moslems and ill people won’t
appreciate the gift.
Consider allergies – there may not be a
large proportion of people who are allergic to nuts, but
many of those who are will react severely. Consider
carefully before giving a nut loaf or walnut muffins.
If giving gifts to people who are somehow
linked, ensure they are of equal value, unless one person
has obviously done extras for you. Be very careful not to
confuse the client you like with the client who has helped
your business more. If there are clients you particularly
like or consider friends, then perhaps give two gifts – one
as the business woman thanking a client and another between
Tying in something about the client
whenever possible will make a lasting impression. For
instance, a newly married couple would appreciate an
ornament with “1st Christmas together” and
parents love a chance for child free time or some pampering.
Don’t get too involved with this, though – especially if you
have a large number of clients to acknowledge!
Consider the relationship with your
client before choosing a more personal gift. An impersonal
box of chocolates suits many people, but expensive perfume
or clothing are probably not appropriate for business gifts.
Some Christmas gift ideas suitable for
businesses to give are:
An edible treat such as chocolates,
muffins, cakes or slices
A gift hamper
A gift pack (basically a small hamper
without the basket!)
A nice photo frame
Some of your product nicely presented, if
A voucher for your business – either a
dollar value or a discount voucher
Exotic foods such as luscious chocolate
sauce, hibiscus flowers or flavoured sugar
Flowers – a bunch, arrangement, posy or
even some beautiful dried flowers
Christmas decorations – personalised ones
are even better
Christmas stocking of little gifts and
A donation in their name or a Star from
the Starlight Foundation or similar
A voucher for a treat such as a massage
A nice pen or pen and pencil set
Dinner – either with you or a voucher of
The chance to see a movie – again, either
with you or give a ticket voucher
Regardless of what you give out, please
do NOT include a business card in it. If the client needs a
business card to remember you, a Christmas card from you
won’t mean much either and you’d be better off giving a gift
Tash Hughes is a Mum of two in Melbourne. She is also a writer and owner
of Word Constructions. Tash is available to write articles and profiles for any
business, as well as doing other business documentation projects. You can see
her site and services at www.wordconstructions.com