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Copyright 2007

Acknowledging people at Christmas from your business

So, you’ve decided to acknowledge your clients this Christmas, but how?

The simplest of acknowledgements is a card. Even if the card is printed with your name, add a personal message to make it relevant and special.

Many businesses give all or special clients a gift as well as a card. Within your budget, give the best gift you can rather than a cheap token that won’t really be appreciated.

Some Christmas gift ideas suitable for businesses to give are:

  • Some of your product nicely presented, if appropriate
  • An edible treat such as chocolates, muffins, cakes or slices
  • A gift hamper
  • A gift pack (basically a small hamper without the basket!)
  • A nice photo frame
  • A personalised Santa letter for their children
  • A voucher for your business – either a dollar value or a discount voucher
  • Exotic foods such as luscious chocolate sauce, hibiscus flowers or flavoured sugar
  • Flowers – a bunch, arrangement, posy or even some beautiful dried flowers
  • Christmas decorations – personalised ones are even better
  • Christmas stocking of little gifts and treats
  • A nice pen or pen/pencil set
  • A donation such as buying a Starlight Christmas Star

Regardless of what you give out, please do NOT include a business card in it. If the client needs a business card to remember you, a Christmas card or gift from you won’t mean much either and you’d be better off giving it to charity.

Tash Hughes is a Mum of two in Melbourne. She is also a writer and owner of Word Constructions. Tash is available to write articles and profiles for any business, as well as doing other business documentation projects. You can see her site and services at www.wordconstructions.com



Personalised letters from Santa


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