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Copyright 2007

Save Time Online Seasonal Features include:

Valentines Day
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Mothers Day

World Breast Feeding Week




    Breast Feeding Week

    In 1991, a global organization called the World Alliance for Breastfeeding Action (WABA) was formed to encourage breastfeeding for all babies. They also work towards removing obstacles stopping new Mothers from breastfeeding.

    Since 1993, WABA has organised World Breastfeeding Week (WBW) at the beginning of August each year. Over 120 countries participate in this event, although some nations change the date to better suit their needs.

    WBW is the largest single breastfeeding event in the world for raising awareness in the community. It shows that breastfeeding is natural and has great benefits for both mothers and babies.

    Each WBW has a theme to focus on a particular issue surrounding breastfeeding; past themes have included the best investment, mother-friendly workplaces and breastfeeding in the information age.

    There are both national and local groups and events attached to WBW. Each group or event may deal with a different aspect of the theme.

    In fact, if you belong to a mothers group, run a community group or own a business, maybe you can organise a breastfeeding promotional activity?

    Not sure how you can participate in WBW?

    Even just telling people about WBW and the advantages to breastfeeding is a great starting point. If appropriate, let the world know and see that you breastfeed your child.

    Some other possibilities are:

    {     How about adding articles or information about breastfeeding week to your website? Or a banner with WBW dates on it.

    {     Offer a special to all breastfeeding mothers in your shop.

    {     Run a morning tea at your community group. Have a speaker on breastfeeding or get everyone to make a donation to the Australian Breastfeeding Association.

    {     Add a ‘breastfeeding welcome here’ sign to your centre or shop.

    {     Add a notice about WBW to your newsletter.

    {     Give out gold medals to all the breastfeeding Mums you know.

    {     Don’t advertise or sell products that don’t support breastfeeding (eg bottles and formula) for the week.

    {     Send a copy of this article to all your friends and colleagues.

    {     Give a friendly smile to any breastfeeding Mums you see in public.

    {     Suggest your workplace becomes Mother-friendly.


    Tash Hughes is a breastfeeding Mum of two in Melbourne. She is also a writer and owner of www.wordconstructions.com. Tash is available to write articles and profiles for any business, as well as doing other business documentation projects. This article may be reproduced as long as this information is attached and the article is not changed in any way.

Mothers Day Gifts from About Style

Breastfeeding image for Save Time Online