marketing is a way of getting your business more
exposure and more sales.
cost effective in that you only pay your 'sales
force' when you actually make a sale through them;
you don't have to pay them retainers or salaries.
You can gain affiliates from many places and with
diverse customer bases, so
it can be effective marketing.
One of the
first decisions you need to make is how much
commission to give affiliates, and on what basis
you will give it. For instance, will it be an amount
per click or per sale? Will it be 5% or 10%? To
determine this, consider your profit margins; if a
10% commission eats up all of your profits, it is
not an effective strategy. Take into account the
saleability of your products as well - if affiliates
are likely to sell many items for you, a smaller
commission will still appeal to them; big ticket
items deserve a bigger commission.
that runs affiliate programs can be set to remember
which affiliate sent a customer for longer than the
first visit. Thus, you can give your affiliates
commissions on subsequent visits and sales, too.
A 60 or 90 day cookie (cookie is the code that
remembers who came via what link) is common, but it
can be much longer; obviously, affiliates are
attracted by longer cookie times.
also need to consider tier systems. That is, will
you reward people who recommend other affiliates to
your program? And will it be a one-off reward or on
ongoing one? Alternatively, you may wish to
acknowledge those affiliates who generate the most
some bonuses you are willing to give to your
affiliates? Maybe a relevant ebook, a discount
voucher for your site or a web site to operate from.
Whilst this isn't necessary and many affiliate
don't do such things, it is worth at least thinking
about; look after your affiliates and they will
be happier to recommend you to others.
up an affiliate program, you can choose between
running your own and joining an affiliate network.
Joining a network will save you administrative time
in establishing and maintaining your affiliates, but
is likely to require a much larger initial cost. A
share of commissions will have to go to the network
as well, but you are likely to gain more affiliates
through the network than by yourself.
If you don't
use an affiliate network, you will also need to
often you will pay affiliates<
and by what method
decide on a minimum
payment amount to minimise your expenses
information for affiliates to help them. This can be
newsletter or information on your site
can access the statistics of their sales
determine if and
how affiliates can deep link to particular items on
your site (eg if you sell cds, an affiliate may wish
to link to the classical section for his/her wind
set up a web page
with all the affiliate information and a sign up
have a system so
that you can reply to each new affiliate as they
cases, you will need to advertise the affiliate
program on your site for your interested customers
and prepare some banners and text links for
affiliates to use.
affiliate networks in Australia and New Zealand to
Check My Stats
these are given as a reference only. It is advised
that you check each network thoroughly before making
affiliate program can be very beneficial to your
business, but as there are expenses involved it is
worth comparing it carefully to your current
To set up
affiliate program, take advantage of
the free, 30 day trial of this easy-to-use
software that had many other useful features
For further information on
affiliate programs, refer to the article, "Affiliate
To protect your affiliate links, or those of your
Affiliate Defender from Save Time Online and
Jimmy D Brown.
Tash Hughes is a Mum of two in Melbourne. She is also a writer and owner
of Word Constructions. Tash is available to write articles and profiles for any
business, as well as doing other business documentation projects. You can see
her site and services at www.wordconstructions.com